The search engine company is working on providing competition to traditional phone service providers as it is about to launch its Fiber Phone service.
Alphabet Inc. is one technology company that wants to get its hand on everything. However, this time it has worked on something that would make Generation Y nostalgic as it has made an effort to make the traditional use of landline phones useful again. The local traditional service providers are going to be in on a rough ride as the search engine giant is focusing on the same technology which would be might reliable, smoother and faster.
The largest international internet service has unveils its latest Fiber Phone home facility at a price of just $10 a month. This latest service is quite similar to an initial communication service that the company initially launched by the name of Google Voice; it is a communication device that provides one phone number for all your phones. Instead of device, the number is entwined with the user and allows them to make calls, send and receive texts along with voice mails on any device that is connected to the number at any location.
However, users need to have a google account to avail the service furthermore currently the service is only available in the United States while outside users can avail the service from Google’s Hangout app. Same is the case with the Fiber Phone, as it is currently only available in the United States along with locations that have the fiber service facility.
Fiber Phone has made Alphabet Inc. a triple play provider as now it offers TV facilities, Internet as well as phone service. In an effort to counter to counter the increased competition in the traditional broadband market, the company has made this effort to provide a complete package to its customers to counter the competition. The technology company has been facing increased competition from telecommunication organizations including Comcast and AT&T.
Furthermore, the latest traditional service is cloud based however it has to be noted that it is still not the complete packages as the users will still need to sign up for the service and then attach a Fiber Phone Box to their existing landline handset. As the person’s information will be stored on the cloud server, they will be able to use the service anywhere and on any device.
John Shriver Blake, Fiber Phone’s product manager stated in a blog post that with the advent of smartphones people have moved away from the traditional use of landline however there are still a number of families that rely on them and the traditional use of landline is still important to them. The traditional service is, no doubt, reliable, high-quality and familiar however technology has not managed to keep up.
A survey was conducted in 2013 by Centers of Disease Control and Prevention in which it was found out that over 40% of adults in the United States mentioned that they use smartphones to make calls and send text messages. So basically Google has introduced this service at a time when smartphones amongst people in comparison to landline phones. In addition to that, that survey was conducted on 2013, which means the number of people who have shifted to smartphone might have increased quite a bit now. The challenge faced by the company is that now they will to find a way to move these customers back to the old-fashioned landline use.
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