Microsoft wishes to give a tough time to Oracle
Microsoft Corporation has plans to make its database servers readily available for the Linux Systems. These servers will be offered to big enterprise giants so that it can give a tough time to the Oracle Corporation.
As reported by Bloomberg, Satya Nadella, the Chief Executive Officer at Microsoft has initiated this scheme so that the sales of its database domain can increase. Microsoft’s databases allows the companies to store and analyze data.
In compliance with the initiative, the major database pieces belonging to MSFT’s SQL server will be shipped to the Linux Systems- an open source customizable operating systems (OS). This plan is likely to become a reality in the mid of the fiscal year of 2017.
All those companies that are interested in this initiative can sign up with Microsoft from Monday. Other than that, consumers can also get a preview of the product that has been launched on the Ubuntu version of Linux. This is not it but the company also has plans to launch it on the software of Red Hat Inc. and is working on it now.
The concept behind this initiative is to compete with Oracle-the company which is solely dominating the database segment all over the globe. According to the data by the International Data Corporation (IDC) published in 2014, Oracle has succeeded in getting the largest market share in the database management software market which is double of the market share of MSFT.
Thus, the company has decided to add Linux to its offerings will increase the chances of the company to emerge out of its staggering position. The company will not just get the opportunity to sell more services to its corporate clientele but will also enable the company them to approach new clients that are relatively more complicated and have access to high end systems.
Satya Nadelal, the CEO of Microsoft is of the opinion that high end computing is one area where the company’s Window’s server has been stumbling in the past. Thus by incorporating the Linux Systems, the company will get a chance to lure a completely new market. Ironically, this segment has never been tapped earlier.
Microsoft wishes to remain prominent in the market, thus for the same reason it has been increasing its cross platform activities and is now rolling out apps and services on the platform of competitors like Google Inc.’s Android and Apple Inc.’s iOS. It has also made acquisitions of the companies the develops product offerings for competitors.
The company is apparently deploying a low total cost strategy through which it will attract other companies to purchase its servers in contrast to buying extremely heftily priced product servers by Oracle. This particular strategy has been quite successful in gaining consumers over the past three annum and might just prove to be fruitful for other products and services as well in the times to come.
Hence, it will be a major breakthrough for the company if it delivers as per its claims.
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