Friday, April 1, 2016

Netflix's Streaming Catalog Declined By 32%


Sources suggest that the streaming catalog of Netflix is shrinking rapidly after it saw a 32 percent decline in total titles

Netflix Inc. has been in a war with its streaming subscribers as well as the VPN services which does not seem to be getting over anytime soon. Late last year, the company announced its global expansion plans and since then it has been in a lot of troubles from its streaming subscribers. The streaming platform is available to nearly 75 million subscribers in 190 countries globally. But subscribers who are living outside the United States feel that their monthly subscriptions are not valued.
Ever since the announced that it will expand in Australia and New Zealand in March last year, viewers used VPN services to already subscribe to the streaming service before it was launched. Because of this, nearly 340,000 Australian viewers got their hands on the far superior US content library. That was the moment which initially started geo dodging and now it is being done on a big scale. The only issue which the subscribers feel is that apart from the United States’ members, Netflix does not value other customers.
It is believed that the US content library is three times bigger than its second major market United Kingdom and ten times bigger than almost all other parts of the world which also include new 130 countries. The cord cutter already dreamt of replacing the pay TV cable services where customers had to pay huge cable bills with a single online service.
Netflix at the beginning of the year noticed that more and more people are using VPN services to access the service just so that a better content library is in their hands. The customers have been complaining for quite a while now that the content library they have for access for their particular region is not enough. Furthermore, the comparison between the US content library and all other libraries is not acceptable to Netflix’s users. But according to the company, it is not in their hands to design a different catalogue for all regions.
It was previously reported that content owners who have all the rights were pressurizing the streaming giant to block and ban the geo dodgers. The Netflix world is not happy with the move but that is how it will go. But it is not about the domestic content library or the international market, sources suggest that the streaming catalog is rapidly shrinking.
The company had almost 8,103 titles in total in 2014 out of which 6,494 were online movies and 1,609 were TV shows. The content library was immense, extensive, and diversified. But as of now the company only offers if customers 5,532 titles which shows a massive 32 percent decline within two year. Netflix now has 4,335 movies and 1,197 TV shows.
Netflix said that it would come up with a better streaming catalog and with time the catalog will improve instead it is only shrinking. The reason of this is still unknown but this has not affected the positive growth of the company globally. But that is how movie and TV shows contracts work with Netflix. For instance, The Wolf of Wall Street and the Hunger Games: Catching Fire deals both expired in August last year and the firm chose to not renew it. These are just two movies and there might be whole bunch of other contracts which the streaming giant would have let go after expiration date.

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