In a time span of five year, McDonald’s Corporation plans to introduce over 2,800 restaurants in the Asian market. The fast food chain announced that it was looking for strategic partners in the Asian region to avail growth opportunities and increase its value; these strategic partners, the company stated would help McDonald’s achieve its competitive advantage all throughout Asian especially in places such as Taiwan and Japan.

The hamburger chain in partnership with these strategy planners will be able to invest in modernization and further increase its capital resources for expansion. Steve Easterbrook, the chief executive officer of the fast food restaurant chain, stated in a press release that the Asian market seems like an area filled with opportunities for the company where it can they will be able to blend their global quality standards with those of the locals by attaining local insights and expertise from its strategic partners that share their vision and values.

The CEO further stated that this expansion strategy will help the company grow in different diverse markets which will place it closer to its customers and hence they will be able to serve their customers better. As per Easterbrook’s statement it is quite evident that the hamburger giant exploring potential growth opportunities in the Asian market mostly because of its diversity and also because it will get the company closer to its customers.

According to the strategic and thoughtful approach, McDonald’s plans to launch 1,500 outlets in China, Korea and Hong Kong in the upcoming five years. This will be an extension to its existing 2,800 restaurants in the three regions. The company has pointed out these three specific regions are the restaurant chain organization’s High-Growth Markets; these are the markets that the company signifies as markets that have a greater potential for expansion and franchising. Furthermore, presently, the restaurant fast food chain has over 36,000 restaurants in over 100 countries all across the globe.

McDonald’s like many other fast food chains and coffee houses including Starbucks are aiming at China mainly because of its population growth and urbanization rates. It works in the favor of the company as it will bring in more sales. In the past few years, the Big Mac maker has been struggling in the Chinese market because of a problem that occurred due to one of its suppliers back in 2014. And in order to retain customer’s trust in the market, they are pushing towards this expansion move.

In addition to that, the company had been posting weak earnings since the past few quarters however it stated late November last year that it will work on improving its earnings and it is safe to say that it has managed to deliver. Furthermore, the last stronger-than-expected financial results were merely a reflection of how well the company’s All-day breakfast menu did in the market.