IBM Ties Up With Shop Direct To Redesign Financial Platform

IBM and Shop Direct offers new financial services-products to customers.

IBM today made an announcement that it has signed a deal with British retailer Shop Direct under the $70 m plan of the retailer for redesigning its platform for financial services, managing, and hosting app through the hybrid cloud model of the company.

The new platform will be providing a number of personalized financial products or services to Shop Direct's customers for playing a role in making the brands of the retailer more affordable for consumers.

The announcement made today expands the current digital transformation tie up between the retailer and the cloud computing organization announced in February, 2015, which saw the IBM Cloud and its consulting services help the Shop Direct respond to shifting demands made by customers in a cloud-enabled and mobile-connected world.

That decade long services contract succeeded in moving the online seller to a hybrid cloud model. Officials of IBM stated that agreement was a significant landmark in the IBM cloud's deployment for both – IBM and Shop Direct.

CEO of ShopDirect, Alex Badlock, announced the new Personalization Partnership with IBM by stating, "This deal will broaden that relationship as we work with IBM to give Shop Direct groundbreaking capabilities to use our unique understanding and relationship with our customers to offer financial services products tailored to them."

The shift to the cloud is already helping Shop Direct to offer consumers with agile experiences across a variety of digital touch points. The organization is now collaborating with the American company to offer consumers with a more personalized facility and much more immersive and engaging customer experience.

Shop Direct Financial Services is amongst the biggest non-bank lending organizations in Britain. The new platform will let it establish its successful plan for cloud technology. The e-commerce organization will transform its credit facilities and collaborate with IBM for offering consumers with a variety of financial facilities options, more options for serving themselves and more personalized experience.

The new venture will be separating the retail systems from Shop Direct's financial systems  and offer a new platform for financial facilities on the IBM hybrid cloud. This platform would allow sellers to bring together data and apps across numerous sources and from private and public clouds  to provide a variety of adjustable credit product offerings that meet consumer requirements, respond rapidly to newly offered deals that enter the market, and introduce credit offerings quickly at better cost.

Previously this week, IBM announced that Indian lifestyle goods retailer 'Chumbak' chose IBM Cloud to provide support to its business processes as the enterprise is positioning itself  to grow at an accelerated pace.