The telecommunication network is providing customers a chance to switch their network along with a 'buy one get one free' offer.
AT&T Inc. had decided to directly compete against Sprint; as soon as Sprint extended its switch over deal, the telecom giant announced its very own switch over deal to take its piece of the pie. According to the latest deal, the telecommunication organization now offers $650 credit points if customers shift their network to AT&T from any other network.
The telecommunication business is planning on giving tough competition to Verizon, T-Mobile and Sprint as there is also a catch to this deal; it is also making its buy one get one free offer a part of this switch over deal. In case the subscribers decide to switch their network, the telecom company will give them an extra smartphone. Presently, this offer is available on the purchase of a new smartphone.
According to the President and CEO of AT&T Mobility, Glenn Lurie, these offers made by the company are one of the best that they have ever had – he added that the $650 credit points is a great offer for its new customers if they decided to switch to their network and additionally, the buy one get one free is a bonus deal that their valued customers will be getting. He believes that this is the perfect time for the customers to ‘rack up their savings’.
This new offer by the telecom network comes with a few terms and conditions and will expire on March 31, 2016, according to the announcement made by the organization. As per the conditions, the new customers will be able to utilize the ‘buy one get one’ offer for the first 30 months to make the most of the $650 credit points. The deal has been exclusively made for the users of Verizon, T-Mobile and Sprint; companies that AT&T is planning to crush with its intense competition – the ultimate aim of the telecom giant is to take the market share of these three telecommunication companies.
In an effort to boost their net subscribers, both Verizon and Sprint had announced similar deals back in December 2015 – however Sprint mentioned that they had been receiving better than expected demand due to which they extended their deadline to avail the deal. According to the deal made available by Sprint, customers got a 50% discount with a switching fee of $650, which was especially for T-Mobile and AT&T users.
During the fourth quarter of fiscal year 2015, the telecom giant reported net wireless subscribers of 28 billion in total while for the quarter the new additions were 174,000. The main concerns of the organization at this point is that its worried that Sprint might be able to take its market share; and if it does so then the monthly net additions of the company might see a significant difference in its growth rate.
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