Morgan Stanley believes that Verizon Communications will be able to tackle the tough period in the market
Morgan Stanley recently published their research note for Verizon Communications. This was followed after the sell side brief which was hosted by the company. Despite the firm had a crucial eye on the telecom, the company still succeeded to get an Overweight rating since the company has spent heftily on long term growth.
Simon Flannery who is a reputable analyst at Morgan Stanley revealed the company’s line up for new products in the coming months. As it is believed, Verizon has plans to introduce new features in its Go 90 video streaming product despite of receiving mixed reviews from analysts and users. But Morgan Stanley is confident of that Verizon has an attractive content in its plans for big events that include NFL, music events, and drama content. The company will do aggressive marketing of this feature and product.
The bank stated that the company would launch its Internet of Things (IoT) project as well in the coming times and analysts believe that the progress and development is very good. The company is all set to make its mark in the booming IoT sector.
Verizon Communications has mentioned it earlier that it does not only want to be or be seen as a conventional mobile carrier but it wants to engage the youth by creating products and services that will cater to the demands of the younger generation provided by the telecom service giant.
According to a source, “In addition to Verizon’s new products discussed above, it has also given rise to the company’s “Better Matters” tagline, which aims at portraying the company as one that delivers all-round quality, in terms of network service, stores, online experience, etc.”
Morgan Stanley’s analyst confirmed that it does not intent to copy the strategies of its rival AT&T. AT&T currently is focusing to make sales across the platform of their wireless, wire line, and video customer bases. Hence, the bank believes that the telecom service provider is capable to perform well and better than other peers and competitors in the market in this rough patch for its industry. The market is said to be undergoing various changes. More than 34 analysts keep a watch of the Verizon stocks out of which 16 rated them as a Buy where as other 16 rated them as Hold. The remaining 2 analysts suggest a Sell for the stocks.
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