The software giant has signed a deal with Volvo to enter the automotive industry by developing driverless car technology
Alphabet Inc might be at the top of its game where making driverless technology is concerned, but the recent evolution of other tech giants in the industry stepping onto the same platform to prove their worth is yet another worrisome competition for the giant that it cannot possibly ignore. Microsoft Corporation has come out to prove that the search engine giant might not be the lone dominant entity in the automotive vehicle business for a very long time, as it has signed up a deal with Volvo to start producing and developing technology to make driverless cars. Also, the software giant has decided to strike up a new and improved process to make buying cars easy for the customers.
Both the giants’ involvement as a partnership in the automotive industry is enough for the rivals to have their concerns raised about their own standing in the arena presently. Microsoft has so far not discussed the real dates of the release or initiation of the project with Volvo, but Zhejiang Geely’s company has informed the market of the fact that it will be making use of HoloLens to be incorporated in the new driverless cars. Analysts are of the opinion that this brand new partnership is directed towards the slowly establishing autonomous car industry and it is expected to go a long way.
Microsoft released ‘Windows in the Car’ in April which is software similar to CarPlay by Apple and Google’s Android Auto. The giant has slowly been getting in line with the progress that its rivals are making in the context and also upgraded the software with Cortana three months back. However, the software failed to attract much attention of the users as most of the limelight was stolen by QNX, which is BlackBerry’s version of the vehicle software.
Analysts are analyzing the partnership’s ongoing activities so far and have come to the conclusion that with the help of Volvo’s part, Microsoft business is set to make a big comeback in the overall industry. Even though Volvo is not an automotive brand with a massive fan following yet, analysts believe that this partnership is still expected to go a longer way to where Google is currently in the market. This is majorly because its parent company Alphabet has not yet gotten itself in any major deals regarding the autonomous technology yet which keeps the Windows makers a step ahead from it.
Microsoft stock closed at $53.93 on Friday.
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