Tuesday, March 1, 2016

Qualcomm Inc's Good Days Have Finally Arrived


The chipmaker was named the biggest winner at the MWC which shows that 2016 is going to be a good year for the tech giant.

After going through a rough patch in 2015, there has been a turn of events for Qualcomm Inc.
In the previous year, the chipmaker’s flagship processor Snapdragon 810 failed to prove itself in the market and therefore could not make a significant difference during the year. However, the turn of events suggest that at the Mobile World Congress (MWC) it was the biggest winner due to its new Snapdragon 820 processor.
As stated by the company, the chipmaker’s Snapdragon 820 processor will be present in most of the smartphones in the market this year. The flagship product’s version that the company launched in 2015 failed miserably as it was reported to have heat and power issues and because of that the chip manufacturer even lost its deal with the Korean giant, Samsung Electronics Ltd. The Korean Giant was Qualcomm’s biggest customer in the market who after the failure of the processor decided to power its devices with its own internal processor, Exynos.
Samsung leaving had a major effect on Qualcomm’s stock as it plunged significantly and this decline cost the company’s reputation as well. However, as per recent news, the Korean technology organization is back on board with the chipmaker along with a number of other smartphone makers including Sony, HP, LG and Xiaomi. All the smartphones from the above mentioned companies will have the Snapdragon 820 processors in them.
The latest processor is expected to provide twice as better performance in comparison to the previous one. The device is a quad-core and not an octa-core however the company has informed that this will not make much of difference and will not compromise the performance of the smartphones. Additionally, it will have a aptx HD feature with the help of which 24-bit music playback can be done along with wireless headphones.
Furthermore, Qualcomm’s chips will be featured in Samsung Electronics latest Galaxy smartphone including Galaxy S7, S7 Edge along with LG’s modular G5 smartphone and in three of Sony’s smartphones. The company got a lot of appreciation and praise from the cellphone makers at the Mobile World Congress.
And this month the chipmaker also announced that it will be working on three new chips which includes Snapdragon 425,435 and 625 – these chips are said target a number of difference market segments. Additionally, the chipmaker also announced and introduced its Wearable Platform’s Snapdragon Wear 2100 chip. This segment works on producing chips that will be incorporated in wearable gadgets such as smartwatches and activity trackers.
Even though it ca be observed that the smartphone market has almost reached its saturated market, the chip manufacturing organization has proved that it is still the best and the preferred chipmaker in the industry as most of such technology companies wants their phone to be powered with Qualcomm’s chips. The decline in the demand in the phone market has caused the sales of a number of tech businesses to drop but Qualcomm is growing with the growing market and is likely to be present in other such smart devices including drones, laptops, etc.

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