Thursday, December 31, 2015

Novartis AG Stock Update


The pharmaceutical company is expected to face a little competition in the near future.

In 2014, Novartis announced a shutdown of a number of its sites as it was planning to restructure its pharmaceutical division. One of these sites was the Rockland County property for close for over two years now primarily in Suffern. This huge campus was used in the manufacturing of tablets, inhalation products, and capsules for the pharmaceutical company. According to a real estate broker, this deal of selling more than 160 acres of the company is likely to close as early as winter.
The firm has narrowed the potential buyers to two in which both have industrial and commercial use that will divide the campus into more multiple tenants, according to Andrew Merin, a broker at the research and financial services firm ‘Cushman and Wakefield’s Metropolitan Area Capital’. This deal is expected to be finalized in the first quarter of the upcoming year.
In other news on Tuesday, Novartis stock traded at a share price of $87. During the course of the trade, the share price went as high as $88.16 and low as $87.70. It kept fluctuating between these numbers and was finally called off at $88.05 indicating an increase of 1.50%. The traded commenced at a share price of $87.87.
The pharmaceutical giant has received a rating of “Buy” by the research firm Zack’s, which is an upgrade from an initial “Hold” rating. The price target suggested by Zack’s is $97.00 on the stock of the drug-maker. The earnings result posted for the third quarter was quite disappointing, as it posted lower than expected earnings per share. It is expected that it will be facing competition in the near future for some of its products.
A 52-week low in the share price of the drug-maker was registered at $83.66 and a 52-week high in the share price was registered at $106.84. The current market capitalization of the pharm organization is $230.77 billion, along with earnings per share of 3.44 and price to earnings ratio of $25.61. The latest earnings results were reported on October 27. 2015. For the quarter, the EPS was reported to be $1.27, which was not up to analysts’ expectations of $1.31. There was a difference of $0.04 between the actual and the estimated earnings.
The revenue according to the earnings result was of $12.30 billion and the stock experts had predicted it to be $12.66 billion. The Switzerland based organization has an average of “Buy” and a price target of $103.50.


Tuesday, December 29, 2015

Nike, Inc. Expected To Report Even Better Earnings For the Upcoming Quarter



The sports apparel and footwear giant is on a roll as it reports increase in its sales in a number of major regions.

For the current year, Nike, Inc. has been the best performer on the Dow Jones Industrial Average Index as it manages to beat the earnings expectations of analysts and investors in its most recent quarter of the current fiscal year. The sports and apparel wear giant has managed to do buy higher sales and orders. These results of the market leader in sports indicate more orders in the future and growth in the Chinese market.
In the second quarter, the analysts and stock experts had estimated earnings per share of 89 cents for Nike Stock which it managed to beat by reporting earnings per share of 90 cents. These earnings were for the second quarter of the current fiscal year, which ended on November 20, 2015. It’s safe to say that the American multinational corporation has been doing quite well in all the markets, as it has managed to report profits for fourteen consecutive quarters.
Furthermore, future orders rose by 20% in comparison to the estimates which showed an increase at 13.6%, excluding the currency effects, for the most recent quarter. The current orders that have been placed are scheduled to be delivered between December 2015 to April 2016; through these orders the market leader in sports will make good profits and huge gains because any order placed before 90 days gets good discounts.
In China, the future orders have increase by 34% which again surpassed the estimates that were at 22%. The revenue of the sportswear company has increased by 24% and is currently at $938 million in the Chinese market. In Chine over 100 million citizens are fans of the National Basketball Association (NBA)  due to which the market leader has managed to gain popularity during the sports season. In the 2nd quarter, the sales for footwear in the region increased to $600 million indicating an increase of 30% and the sales for sports apparel increased by 15% to 306 million.
As for the other regions, in America the footwear sales hiked to $1.22 billion, showing an increase 18%. This increase in the region was mainly witnessed because of the latest trend of “athleisure”. In the e-commerce sector, it gained 50% by expanding the online business operations in Switzerland, Canada and Norway. The multinational organization has big plans for the next quarter as it plans to launch its e-commerce business in Chile, Turkey and Mexico.
Analysts are expecting the revenue to grow by 8.2% while the earnings per share is likely to be $1.03. According to the estimations the revenue is likely to be at 8.13 billion.

BlacbBerry Priv Hype: Real or Unwarranted?



The Canada Based smartphone company's new Priv device sees price cuts in Canada.

After quite a few years, Blackberry Ltd has reported earnings results which are quite well for the once-dead company. Even though the reports released after the launch of the Android based smartphone were comparatively satisfactory turns out that investors are more concerned about the fact that latest smartphones usually get the highest sales in the initial days of the launch. Keeping in mind that the flagship phone was in the market two weeks prior to the earnings results, the sales figures should have been higher.
However industry experts have given admirable reviews for the Blackberry Priv as it become the smartphone of the holiday season. The Canada based phone maker has stated that it will make the Priv available in over 31 more countries in a time span of three months. We know that the novel device is in demand because Wal-Mart listed it as “Out of Stock” after the first day of its release.
Despite the fact that there’s demand for the product the question arises as to why the mobile security provider organization refrained from reporting the details of the sales of Priv. Another question arises as to why carriers have put price cuts of the device all over Canada? During the holiday shopping season, many stores and carrier that were carrying the smartphone put a discount of as much as $50 to $150 on it.
The chief executive officer John Chen had openly stated initially that incase the device does not make profits for the company; it will discontinue making these products and focusing on its other businesses. Since the company did not report the sales and other details of the product in its earnings report; people have started to wonder whether the Android powered handset was even a big sensation or the business just portrayed it to be.
In the third quarter of the current fiscal year, BBRY reported that it sold over 700,000 units of the device. According to calculations, it can be concluded that if 50,000 units were sold then in the latest quarter above 7-8% total handsets might have been sold yet.
The device was priced at $700 which put it in the top phones of the industry, competing directly with Apple, Inc. and Samsung Electronics Ltd. Because Blackberry had always been one of the top sellers in the industry, it has to strategically price its product to include it as one of the popular products. This price tag has definitely been a con for the company, as many people who are aware of the organization would rather choose a brand name that is popular nowadays and pay such a hefty amount for it.

Monday, December 28, 2015

Microsoft Corporation Introduces Santa Tracker Website For Kids, This Holiday Season


The technology corporation along with Alphabet launched its Santa tracker website with many games, movies and music for the kids to enjoy during the holidays. 

On December 24, 2015 Microsoft Corporation and Alphabet’s Google, launched a website for kids to track Santa. The multinational technology corporation has collaborated with NORAD – North American Aerospace Defense Command to make its personal Santa Tracker. This is the third time that the Norad and the giant are coming together to work on a Santa project.
On the other hands, Google has also opted for a similar attraction for the kids this Christmas as it is offering a map interface which will allow children to know the location of Santa, the distance and also the number of gifts that he has delivered so far. “Code Boogie” is a Christmas themed game is also being offered on the website. It is just not a simple game but teaches kids the basic programming functions. This website also has a holiday phrase translator along with a number of other games.
This year the Redmond based tech company has introduced a number of other functions to its Santa Tracker Website including coloring themed books which comes in Windows 10 and also Windows Map integrations. The website also includes games, holiday and Christmas season songs, shows and movies for the kids. The tech giant has managed to do various integrations with Windows Maps, Cortana and Bing.
Furthermore, it has tried to make the Cortana experience more efficient. For example: if a user ask Cortana exactly where Santa is, she lets them know the exact location of him along with his visuals and also the details about where he is presently and where he will be later.
In other news, Microsoft stock was all over the news in 2015, with its ups and downs all throughout the year. It went through a little down fall at the beginning of the year but it is definitely ending the year on a good note at a 20% hike in its share price. In 2015, the tech company’s Surface tablets made gains in the current year but fell to $672 million in the first quarter of fiscal year 2016. Initially in the first quarter of fiscal year 2015, the revenue from Surface tablets was at $908 million.
The reason for this decline in the revenue, according to the tech giant was due to the increased demand for its new Surface Pro 4. In the tablet market, however according to prediction, 2016 is going to be an exceptional year. According to IDCMicrosoft tablets are expected to have gained 18% of the tablet market.

2016 Could Be The Best Year Yet for Intel Corporation


The chip-maker is expected to have better than expected revenue growth results and eps for the coming year.

Could 2016 be the best year for the chip-manufacturer giant, Intel Corporation? According to Motley Fool, the answer to that question is ‘Yes.’ In the current year, the sales of the tech giant were worse than expected due to quite a few factors because of which the revenue generated in 2015 witnessed an overall decline.
The analysts and the company itself remain hopeful for the coming year mainly because of two of the segments, which include its client computing group and its data center group. Even though the client computing group I is much larger than the data center group, the latter is growing at a fast rate. It is expecting the PC sales to see a slight dip in the market in the following year. As for the data center group, the tech organization initially expected it to grow by 15% but now it has lowered down its expectations to ‘low double digits’.
For the coming year, Intel has over three segments to consider which include Internet of Things, non-volatile memory and software services. Even though, in their own space, these business units do not amount to much but in aggregate they were able to generate as much as $7 billion in the current year. The tech corporation states that increased revenues are expected from all three business units for the year 2016.
From revenue perspective, turns out the following year is going to be the best year for the chipmaker as all the businesses are likely to grow. As for the earnings per share estimations, analysts are estimating the range to be $2.06 to $2.61 per share. Back in 2011, the EPS of the tech organization was $2.39. As for the mobile efforts, Intel is expecting to reduce loses in the mobile market by as much as $800 million in the coming year.
Intel stock was at $35 per share on December 23, 2015 which indicated an increase of 0.78%. In the coming year the earnings per share growth is expected to be at 6.42%. In the past five year, the growth rate of ESP was 24.60%. Return on equity rate of the tech giant is 20.30%. The total market cap of the chip manufacturing corporation is 168.89 billion. The share price was seen hit an high of 35.05 and a low level of $34.78. The price to earnings reported by the company is 14.96.


Wednesday, December 23, 2015

Amazon Mght Be Made Liable For VAT In UK


The British Government Might Make Amazon Liable For Value Added Tax In Britain

Top tax officers are making efforts to explore whether  Ebay and Amazon can be compelled to foot the bill for ballooning  valued added tax fraud  associated with small overseas vendors’ army which is rapidly dominating  sales of many famous goods on the leading trading webpages of United Kingdom.
An investigation conducted by  Guardian has been able to find out that a large number of highly valued gifts encompassing Panasonic cameras, Fitbits, Apple Watches and iPads are being sold through the UK webpage of the electronic commerce giant without value added tax being charged.
In recent times, record numbers of small overseas merchants have imported products into UK prior to the Christmas rush, making an arrangement for the online trading giant to dispatch goods from its warehouses in Britain. Most of these value added tax free vendors give residential or virtual office addresses in US, Hong Kong and People’s Republic of China. A lot of their details have not been disclosed to the Her Majesty’s Revenue & Customs.
Last month, eBay stated it will report a number of merchants on its website to HM Revenue &Customs after Guardian shared with it evidence of Chinese merchants giving invalid valued added tax numbers as well as cloning  or sharing numbers of other enterprises.
An spokesperson of the Treasury informed the House of Lords that HMRC had formed a taskforce to conduct an investigation regarding the evasion of VAT by overseas online merchants. Crucial meetings with senior officials at eBay and Amazon took place in November.
During a brief discussion on the evening of Monday this week, Conservative peer Lord Lucas argued that eBay and Amazon had been “collaborating with hundreds of overseas retailers to defraud the taxman of millions of pounds every day”. The accusation has been vehemently denied by the two organizations.
The organizations have insisted that sellers utilizing their platforms are responsible for charging the right VAT. eBay and the ecommerce giant have stated they play their role to help merchants comprehend their tax obligations, but aren’t required to comply with the police.
Both stated they could not be held liable if evasion takes place. But spokesperson of Treasury Lord Ashton stated HRMC was now “looking at all possible options”, including “whether online platforms should be made liable for VAT”.
In Brussels, senior sources stated the current VAT regulations belong to a pre-internet era and were now exposed to widespread violation. One stated  “Transport costs are going down, logistics are quite easy, the postal market is open to everybody – all these factors [have created] a huge increase in trade. And it’s very difficult to control … The system is so complicated, it’s open to abuse.”

Alibaba Employs Apple Former Executive To battle Against Counterfeits


Alibaba has hired Apple's former executive to remove counterfeits from its platforms.
Alibaba Group has recently appointed a new executive. The electronic commerce enterprise has recruited Apple’s former counterfeit-battling official to resolve its problem of counterfeits. Now, Matthew Bassiur is quitting his existing role as Pfizer’s Vice President, Deputy Chief Security Officer to work as the corporation’s Vice President, Head of Global Intellectual Property Enforcement in the next month.
This is a new job “to lead Alibaba Group’s industry-leading anti-counterfeiting efforts,” the organization elaborated in an announcement. Mr. Matthew would be reporting in to newly-recruited business head, Micheal Evans, who has previously worked at Goldman Sachs for a long time.
The Californian company’s senior director, Global Security and Counsel, Matthew led the technology giant’s investigative program into cybercrime, fraud, theft, threats and leaks. Matthew, who is known for Pfizer in 2011 directly after his two years stint at the consumer electronics manufacturing organization, used to teach IP law at the Beijing-based Renmin University under the FulBright program.
The Hangzhou based enterprise described him as one who has “deep familiarity with China.” The company avoided becoming a part of the most recent blacklist of the American government for counterfeits in December, but fake goods have remained a big problem as far as its business is concerned. At least from the perspective of brands that have fake goods sold through the Taobao marketplace of Alibaba.
As Forbes lately reported, the online trading giant has a strong team consisting of 2000 members and sophisticated application focusing on closing down shop owners selling fake goods the enterprise does not let many Chinese vendors continue to earn money from the sale of fake goods, so there is a compromise.
It would be interesting to find out how entrance of Matthew affects the organization. Separately, it made a confirmation that it has tapped Washington-based lobbying organization Duberstein Group for representing it on issues regarding counterfeits.
Knocked-off goods have remained a problem for Alibaba and its subsidiaries enough to be named in a recent report of the US Trade representative. It is significant for the company to demonstrate that it has controlled the issue as it makes efforts to appeal to shoppers outside of the most populated country, which Jack stated that would finally generate 50% of the revenue of the company.
“This is more of a China problem than anything, and it’s more of an e-commerce problem overall,” stated the company’s spokesperson Bob Christie, adding that it is often singled out over its rivals, including JD.
Between 2013 and 2015, Alibaba disbursed $161 million trying to battle with counterfeits on its platforms. It is known for employing 5400 phantom buyers who carry out the scanning of the webpage to search for fake products. However, the problem still prevails on the platform.


Tuesday, December 22, 2015

Canada Based Blackberry Ltd is Back in the Game; Revenue Increase By 11.8%


Better days might be in the future for the Canadian tech business, thanks to the new smartphone increasing revenue and share price has been witnessed

In the latest quarter, the Canadian technology corporationBlackberry Ltd reported an increase of 12% in its revenue all thanks to the new Blackberry Priv. According to the chief executive officer of the tech corporation, John Chen the results for the new smartphone have been quite positive. He did not give any specifications.
In the last two years, this has been the first time that the Canadian mobile technology business has reported two consecutive quarters with increasing revenue. In the last three months, which ended on November 28, 2105, the technology corporation reported an increase of 11.8% in revenue from the quarter previous it. According to the financials that were reported by the company on Friday, it is quite evident that it managed to cross all the expectations of the analysts and people.
However it is still too early to declare a full on comeback for the tech company in the smartphone market but BBRY was cheered on the basis of its software as well as hardware. Canada based business that has been declared dead many a times has been performing fairly well in the market lately.
At the trading session on Friday, Blackberry stock was called off at a share price which indicated an increase of 10% at $8.61 per share. For the same period of the current year, the net loss of $89 million was reported by the tech business. This net loss was also a first and showed improvement from its previous net loss of $148 million in the same quarter of the previous year.
Investors are very optimistic towards Blackberry Ltd as they can see that it is working on becoming more than just a software company and is also working on its security conscious reputation. It was also reported by the tech business that it managed to make revenue of $162 million from its software and services. This revenue amount indicated an increase of as much as 183% in comparison to the same quarter of the previous year.
Even though the CEO of Blackberry stated that if the Priv doesn’t do too well in the market, there’s a possibility that it will leave the smartphone market but since its release, the first android based phone by blackberry has been doing fairly well. This smartphone is mainly aimed at customers who have privacy on top of their list when purchasing a phone. The CEO stated in an interview with CNBC that the director of the BBRY's software business is really good and that it entirely wants to work on its software business now.

Monday, December 21, 2015

CVS Health Witnesses Hike In Dividends




After the finalization of the Target deal, the stock of the healthcare company has increased.

CVS Health Corporation recently acquired Target’s pharmacy along with clinic business due to which, during the pre-market trading, the stock of the healthcare company went up by 2.04% and traded at $94.48 per share. The pharmaceutical company also declared its quarterly dividend of $0.425 per share.
The following year, the pharma company has planned to raise its earnings outlook at the Annual Investor’s Day that will be held in New York. A recent press release of the company suggested that the estimations of adjusted earnings of CVS are within $5.73 and $5.88. These estimated earnings could suggest a year-over-year growth of 11.25 – 14.25%. In comparison to the earnings call for the third quarter, the health care company has increased its calculations by $0.05 per share.
As for the free cash flow predictions, CVS health is planning to generate $5.3-5.6 billion (FCF). About the common shares of the company, the board of directors has announced an increase of 21% in its quarterly cash dividends to $0.425. This increase in the cash dividend will result in an increase in the company’s three-month dividend as well, which is payable on February 2 of the following year. This dividend, which will be paid in 2016, will mark the increase in dividend for the 13th time since the year 2011. Presently, 28% is the compound annual growth rate of the company.
The acquisition of Target’s pharmacy and clinic business was a deal worth $1.9 billion, which was also announced at the Investor’s Day by the drugstore chain. It now owns over 1,672 of Target’s pharmacies in 47 different states. The operations at these pharmacies will be carried out through store-within-store format and will run under CVS’s name. CVS/pharmacy will be in all of Target’s stores that provide pharmaceutical services.
Target clinics will also be rebranded with CVS/pharmacy’s name ‘MinuteClinic’ and it will further introduce 20 new pharmacies/clinics in different Target Stores after the deal is finalized. These clinics will likely come into being in a time span of three years. Larry Merlo, the CEO of CVS stated that the company is looking forward to serve Target customers for a better and healthy lifestyle, with their leading clinical programs, including Specialty Connect, Maintenance Choice, and Pharmacy Advisor.
Furthermore, the CEO stated that the company will leverage its business scale and will offer cost saving and convenience to customers and payers. Presently, CVS stock is being traded at $96.50 indicating an increase of 4.22%.



Wednesday, December 16, 2015

Facebook Stock Witnesses Decline In Stock


Facebook, Inc. Tries To Take Over YouTube's Market; Witnesses Decline In Stock
The social network giant Facebook, Inc. since the last twelve months is trying to take over YouTube’s market, which makes up for most of the users who view videos on the internet. Currently, YouTube has dominance over the video views on the internet but thesocial media giant has been desperately making efforts to overcome that.
In a search conducted by Sandvine, a network company, the yearly internet usage of the video streaming website has grown from 14% to 17.9% while the social media network’s yearly usage has gone down from 3% to 2.5%. On Monday, the stock of the social media website was being traded at $105.61 with a loss of -0.54%.
The trading session held on Monday closed at a loss of 0.54%; Facebook stock throughout the session kept fluctuating between $104.66 and $106.83, with the former being the lowest at which the stock was seen at and the latter being the highest. Towards the end of the session, the shares of the company that were being traded were 15,474,890 shares. The outstanding shares of Facebook are 2,827,994, 100 shares with the current market capitalization of $298,664.
In the last twelve months, the highest level to which the share price was witnessed at was $110.65 and a low level of $72. A number of analysts, during this time, have commented on Facebook stocks one of which was a research and financial services firm, Argus Research. The research company has maintained its rating of the shares of the company at Buy. However Argus Research has raised the target price of the social media site’s shares to $130 from an initial target price of $115 per share.
As for gaining the video internet market, in comparison to HuluNetflix and Amazon, Facebook is still pretty far behind. On the other hand, the company has received a rating of Buy by stock experts at Rosenblatt Securities, research and financial services firm, as per the reports of MarketBeat. The target price that the research firm is estimated for the stock of the social media company is $125 which indicates an incline of 18.36% from the shares present price per share.
The earnings per share for the current quarter of fiscal year 2015 were reported by the company on November 4, 2015 of $0.57 which in comparison to the estimated EPS by analysts shows a difference of $0.05. As per the estimations of analysts the EPS of the company was supposed to be $0.52. Analysts had predicted that the company would report earnings of $4.36 million but the company for the quarter reported earnings of $4.50 million.
In the same quarter in the previous fiscal year (2014), the social company had recorded earnings per share of $0.43 with an increase in its earnings of 40.4% on an annual basis.

Can Apple Actually Buy Tesla


Apple Inc. the tech giant has a hefty amount worth $200 billion in cash. It is now being assumed that the company will use this amount to buy Tesla Motors Inc. this statement was made by Daniel H. Ives an analyst at FBR Capital. According to him, "Heading into 2016, Apple and [CEO Tim] Cook are entering a critical juncture from a product, growth, and strategic perspective.”
Apple is reportedly working on its automotive venture namely Project Titan, which is devoted to manufacturing electric cars in the coming five years. Making electric cars for the first time requires time and can also take ten years to manufacture. So the company can ramp up the technology bu buying the battery technology of TSLA that is far more superior claims Ives. This will help the tech behemoth to make a strong debut in the automotive industry.
If this purchase is carried out then it will actually result in making the range of electric cars more accessible to the masses. The automotive giant already has two models in the production phase namely Model X and Model S.
Model X is the high end car that was launched earlier in September with starting price of $80,000. The company is also working on Model 3, which is in its initial stages and is likely to be priced at $35,000 at the time of its launch. By establishing the basis of these models, Apple can minimize the time span of the development phase so if this is possible then we will see Apple cars earlier than expectations.
Mass market volumes are the only way through which the economies of scale for automotive software and electric batteries can be made possible. Mr. Ives claimed that establishing a factory can take a lot of time. In contrast, buying out a factory that is already established is relatively easy.
Tesla at this point of time is making its Gigafactory plant that will be situated at Nevada. The factory is aimed at producing lithium ion batteries for its electric cars. This will assist in minimizing the cost thus achieving the economies of sale by manufacturing 500,000 batteries. Residential and enterprise consumers will also benefit since the batteries will also be retailed to them in future. This technology can be a revolution in the world of global infrastructure of energy as claimed by Elon Musk, the chief executive officer of the company. The ability of Musk can add value to Apple’s operations. 

Monday, December 14, 2015

Facebook, Inc. Stock Analysis Suggests The Company Might Witness a Decline of 10%.



The stock analysis of the social media network suggested that in the near future the stock of Facebook might be trading at a share price of $93; not a very good news for the investors of the company.

On December 11th Facebook Stock declined by 2.5% as the oil prices hit a low time in the past one year’s time. Both the Dow Jones as well as the NASDAQ indices were low during the trade by 1.5%. It is expected that the stock of the social media giant is likely to decline further by 10% trading at a share price of $93. Since August 24th, the social media website’s stock has been increasing due to which the day is termed as Black Monday.
The global market has declined drastically this year due to the Chinese economic meltdown and the devaluation of Yuan. Due to this decline in the global market, Facebook stock has witnessed a decline of 15% in three days’ time. But since the decline the stock of the social media network has fairly been doing well and has seen an incline of 20% till date after reporting a good third quarter report on November 4.
Towards the end of the first week of November, there was again a decrease in the share price of the company after witnessing its high record of $110.65. Due to the fall in the global economy, the share price is expected to fall to $99.75 in the short term. Investors are seriously concerned with this decline as they believe if the share price goes below the mark of $99; the stock will witness a downward pressure.
In other news according to Reuter, the social media site is all set to launch its Facebook at Work service which is a professional communication platform in 2016. This is the social media network’s professional communication and networking platform comprising of the facebook ‘likes’ feature along with a chatting service. The social media corporation has been testing this service since last year during which it has worked on making communication easier amongst employees and co-workers.
The social media site in the last seven days has lost 3.84% and in the past 30 days has seen a decline of $1.76%. In comparison to the S&P 500 index the shares of the social media company are performing negatively with a loss of 0.33 % and have underperformed the index by 1.24% in a month’s time. At the trading session on Friday the stock of the social media corporation was trading at $102.12 per share with a high of $104.34 and a low of $101.91. The current market cap of the social media giant is 288.79 billion.

Cisco Joins Hands With Dutch lighting and electronic company Philips


Cisco Systems has partnered with the Dutch lighting company in order to manufacture and sell smart lights to corporate clients

Cisco Systems Corporation has joined hands with a Dutch lighting and electronic company, Philips. The networking giant has been trying very hard to not only bolster its core business but tap the Internet of Things (IoT) market as well. For that matter, the company entered the security sector as well where it is in progress to create smart security cameras to provide better security solutions. Same is the idea behind the partnership with Philips where both companies would build and sell ‘internet’ connected lights. Both parties want to push the idea of smart lighting in the market.
Almost every basic thing that people are using in their daily routines is getting easier, all credits to such tech companies. The idea of smart things is getting immense fame and popularity and other tech companies apart from Cisco Systems are also working to introduce smart things. So far we have seen smart cars, smart home, smart kitchen, smart bike, smart helmet, smart washroom, and many other things. Now the idea is to push the smart lighting idea in the sector.
Cisco will try selling these internet connected lights to several corporate clients. It is believed that the smart light would be saving its customers’ electric bills as the concept and logic of the internet connected lights would be to only lit when one or more person is present in the room.
Furthermore, the idea would also help in changing the lighting according to the person’s taste and mood in order to increase the productivity of an employee. As Fortune reported, “The deal came on the heels of Cisco signing a deeper partnership with wireless equipment provider Ericsson last month, that puzzled many of the industry. Many wondered why the two firms didn’t just merge and why the terms of their partnership appeared to be so vague.”
The networking giant has previously collaborated with other companies as well in order to develop an understanding of an industry apart from its own. Cisco often requires to be in different industries in order to cooperate with the companies and sell product. The recent example of this could be a partnership where a deal was signed to sell cloud computing gear to the clients.
Cisco realizes that the world and the tech world is changing on a whole hence it needs to react accordingly to keep up with such a drastic change. In the coming times, Internet of Things is said to take over the tech industry hence Cisco is trying to take an early lead.