Apple will launch its 25th Store in Shenyang, China
As reported by Mac Rumors, the tech behemoth Apple Inc. desires to come up with a new outlet in the Shenyang region of China. The opening of the store is scheduled for January 9 and will be on the Qingnian Street. This is said to be the 25th store launched by the company in China.
As per the reports suggests, the outlet in Shenyang will become operational on Saturday at 10 a.m (local time) and will then remain in function on everyday basis. The aim of this outlet is to lure the crowd that comes to the MixC Shopping Mall. The decision by the iPhone maker is to come up with an outlet situated in the heart of the shopping hubs in Shenyang with the agenda to penetrate its products amongst a wider audience. Moreover, the company is also devoted to reign over the Chinese market as it has ample growth prospects along with a massive user base.
The Apple Store will cater to the company’s core features like the Genius Bar, Joint Venture, workshops and other services that make the company’s offerings standout. The project is headed by Angela Ahrendts, the chief retail officer along with Mr. Jony Ive, the chief of design, the company has spent good amount of time brainstorming ideas and coming up with the layout of the store.
The company has an edge in comparison to its competitors since it spends a good amount of time to ensure that the architecture of its stores is top notch and remains consistent throughout. Moreover, the company might also offer modern display tables in China in the future. This will be part and parcel of the experiment the company did by coming up with touch compatible display tables with the launch of the Apple iPhone 6.
The company has an aim to establish its outlets all over the Chinese market and has succeeded in getting traction after it established its stores in Nanning (Green City), Hong Kong, Beijing, Nanjing and Dalian in 2015. Apple considers China to be the market with immense potential thus the company is devoted to achieving its target of establishing 40 stores in the region by October 2016. It is also speculated that the new store present in Liaoning’s capital will assist in serving as a marketing boost for the company along with strengthening its position in China.
Hence, the company knows about the potential of China and will try its best to conquer it.
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