Fast Food Burger Chains Cheap Deal On-Going Wars

A year earlier it was McDonald’s Corporation and Taco Bell who were in for a fast food breakfast charge war but this year it’s the country’s largest burger chains McDonald’s and Burger King. These two biggest fast food burger chains are introducing their very own dollar menus.

This war started when another fast food chain, Wendy’s launched its “4 for $4deal” back in 2015; this meal included a junior cheese burger, chicken nuggets, fries and a drink. Additionally, Burger King made an announcement on Tuesday, which makes it evident that it has officially entered the fast food war. It stated that the giant will be offering 5 items for a price of $4; basically to tackle McDonald’s McPick 2 offer and of course, Wendy’s offer of 4 items for a price of $4.

This promotion by the hamburger giant includes small French fries, cheese burger, 4 piece chicken nuggets and a warm chocolate chip cookie. The officials from the company have not yet disclosed the span of time that this promotion will be carried on for. However these chains do acknowledge the fact that they are basically in for the cheapest of deals that the customers will opt for.

The president of the fast food hamburger organization stated that this strategy is mainly to attract and bring people to the restaurant and offer them great tasting food at an affordable price point. At this point it is not just these fast food chains that are fighting amongst themselves and selling food for little money but Pizza Hut, earlier on Monday launched a similar deal in which there were seven items for a price tag of $5 each if the customer orders two or more.

Burger King Worldwide, Inc.’s parent company is Restaurant Brands International (also parent company for Tim Hortons) collectively it owns over 18,000 restaurants all across the globe. Currently, the stock of the company is being traded at a share price of $33.51 indicating a decline of 1.99%. During the latest trading session that took place on Tuesday, the stock was seen trade at a higher end of $34.11 and at a lower end of $32.96. The trade commenced at a share price of $33.80.

The 12 month high of the share price is at $45.71 and the 52-week low of the share price of the fast food chain was seen at $32.96. The market cap of the fast food giant is 6.92 billion with earnings per share of $-2.40.